The Social Face is directly proportional with ones abilities to have successful social interactions. The Social Face manifests itself in the smile, but other manifestations do occur (they're harder to pin point). One can approximately gauge the amount of friends another has by their quality of Social Face. The Social Face is suggestive of one's "coolness" and is highly representative of one's amount of sexual encounters. The Social Face is the projection of one's social confidence, put simply.
"damn, that girl's social face is so on!"
"I'd approach him but his Social Face is out of my league!"
"check out that Social Face!"
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