The use of social media to shame a stubborn or unresponsive company into fixing its goods or services. In short, it's applying the doctrine of public humiliation to shape behavior to social media and thus a much larger or at least potentially much larger audience.
I'm using social shaming to make a software provider fix its crappy software.
2👍 1👎
to publicly humiliate someone for not following CDC guidelines regarding social distancing during the coronavirus outbreak
Joanne felt she was a victim of social distance shaming the moment she stepped off the plane from Wuhan China.
15👍 1👎
Calling out people on social media when they post pics of themselves standing with people closer that 6 feet other than immediate family/SO.
I was Social Shaming a buddy on FB this weekend over his reckless pics posted of multiple social gatherings instead of social distancing.