Describes something that we are told is coming soon (game updates, TV shows, etc.) but we have heard it enough times to know better. Whoever is saying x event will occur soon is considered to own the trademark on the word because they have used it so many times.
"when are the new chappelles show episodes?"
"i dunno, soon (tm)"
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Used to indicate that something is coming soon, a trademark has been added to make it more recognizable.
Person: when is the E-175 coming out?
Infinite flight devs: when it's ready, soon TM
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