Demonstrating to the opposition you will not be a pushover. In many cases, this term is associated with a positive cause, such as friendly competition in sports, or political statements or acts against oppressive policies.
Cheering on his son's soccer team, Bill shouted "Go Tigers Go! Stick it to them"
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Term used to express dissatisfaction of a groups or individuals motivation and encouragement of managerial force to motivate groups or individuals to show more urgency, detail, or quality in there work.
Once your in the meeting can you "Stick the wind up them" so that they understand the task is urgent.