Streaming Generation

The Streaming Generation has come of age in the era of music and movie streaming on apps such as Spotify and Pandora. This generation will have little to no memory of a time when CDs and DVDs were relevant media in their respective field. The time period covered by this generation is approximately 20005 to the present day, giving them a significant overlap with generation Z. Members of this generation are likely to prioritize efficiency in the way they consume music and video, however there have also been some backlash to this, which have led many of them to re-embrace older forms of these, particularly vinyl records.

Contrast with: ITunes generation, CD generation, Vinyl generation

The Streaming Generation have come to expect maximal efficiency in their music listening and film viewing experiences, at the expense of the personal quality of physical ownership, yet some are discovering ways to balance the old with the new, as evidenced by the resurgence of vinyl records in spite of the ubiquity of streaming services.