If Bill Gates gets a .44 magnum, shoves it in his mouth, and blows his brains out the back of his head live on air, Alex Jones will follow suit the next day; also live on air. Challenge can also be completed by dumping a bucket of gasoline onto oneself (akin to the ALS ice bucket challenge), strapping TNT onto your body, and lighting yourself on fire.
Did you hear what Bill Gates did on Instagram Live? He started The Bill Gates Challenge!