The concept that all men, no matter what sexual orientation they practice, are gay for Brad Pitt.
"If I were gay, I would choose Brad Pitt as my lover."
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In terms of dating, the Brad Pitt Rule suggests that if you're uncertain about whether to pursue a romantic interest or go on a date with someone, imagine if Brad Pitt asked you out instead. If the thought of going on a date with the person in question doesn't excite you as much as the thought of going on a date with Brad Pitt would, then it might indicate that the romantic interest isn't as strong or compatible as it could be. Essentially, it's a way to evaluate your level of attraction and interest in a potential romantic partner.
Like if a woman imposes some arbitrary time frame, move on. Seth’s Brad Pitt theory suggests She’s definitely fucking Brad on a first date.