The Breath Of The Wild Effect

The effect that a single well known intellectual property can have on determining the long term success of a platform in a launch environment.

Similar to how Legend of Zelda: Breath of the Wild proved that the Nintendo Switch (which at the time people that it was going to suck like the Wii U) can sell units just by the intellectual properties in their library alone.

The launching title for this new console that’s about to come out has the breath of the wild effect, I need to go buy it so that I can play that game.

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