It happens whenever something funny is presented, then wholly gobbled up by the media and public, excreted into senseless dreck, and then whatever originality and humor was left in the original source of material, has been thouroughly raped into bleeding submission.
Eg; whenever someone says "I'm Rick James B*tch", or anyone makes a quote from Napoleon Dynamite. Particularly "Gosh", or something along those lines.
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The act of insisting that content is unfunny and boring has the unintended consequence of making that content even funnier and more interesting. A corollary to the Streisand Effect, which brings attention to content that’s attempted to be censored.
This comedy act demonstrates the Chappelle Effect: as funny as it is, it’s even funnier now that everyone says there’s nothing funny about it.