The Jason Lemkin Effect

The Jason Lemkin effect is when you feel 10X more excitement for one event/project over others competing for your attention.

I paid $$$ to watch Metallica's 40y anniversary show this December, both on Friday and Sunday, in the Chase Arena. But for some reason, I feel way more excited about SaaStr Annual 2021 that I got a free ticket for - this has got to be the Jason Lemkin Effect.