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A creator who made a thing, but later expands on what they created with useless (often contradictory & illogical) information. Often done out of spite or clout, rather than actual creative intent
Ugh the creator of The Matrix added some useless lore that has nothing to do with the actual message. It's the Rowling Effect man.
A tounge-in-cheek reference to the internet rule stating: "Once you start posting transphobia, you never post normally again." This rule is most famously reflected in the career of children's author JK Rowling, thus the term.
"Did you see Ann put 'Gender-critical' in her twitter bio?"
"Yeah, looks like she's fallen victim to The Rowling Effect"
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When a famous person has an awful take, gets cancelled, but has whatever product they're promoting make more money than they would have if the outrage did not happen.
JK Rowling's new book had major backlash due to its transphobic undertones. The book went onto be the number 1 on the UK bookcharts upon release. This is the Rowling effect in action.
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When an author tries to make their content more relatable by outright stating lore instead of including it in their media.
Joe: Do you watch TANKMEN?
Candice: No, It was ruined by the J.K Rowling Effect