When someone who hated Yeat's music at first, but after listening to 2 Alive, they instantly started praising his music.
"Yeat is such a horrible rapper... you can't even understand what he's saying"
"I don't know what you mean, listen to his 2 Alive album."
*literally 2 minutes later*
"Far out, Yeat is just too good, I have this shit on repeat, my twizzy"
"Just like I said, that's the Yeat Effect"