A phrase used to downgrade the meaning of any large scale event by plugging the product that sponsors the event.
Brent Musburger with :02 seconds left before Auburn kicks a game winning field goal to win the Tostitos BCS National Championship Game: "This is for all the Tostitos"
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To ruin a great moment with a horrible pun. The phrase spoke directly before the needle scratches across the record.
Brent Musberger uttered, "This is for ALL the tostitos." just before the winning kick in the BCS championship.
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