Virtue Marketing

The act of Virtue Signalling from a corporate standpoint in an effort to ostracize some or all of your audience for the sake of moral superiority.

Stockholder: Why exactly is your company value down 50% in the last month?
CEO: We decided to take a political stance and made an attempt at Virtue Marketing our services. Turns out we told our primary audience we didn't want their money anymore. Whoops!