A cheap item or product that is used to make one appear wealthy, classy, fly, etc. Examples of this include Axe spray (when overused) cheap, poorly made clothing that imitates actually well made, expensive clothing (fake Js and LV bags, for example) and anything flashy or gaudy, especially when worn by a showoffer. One who purchases or owns a lot of Walmart Gucci is known as a poorfag.
Idiot: Check out these new shoes. Nice, huh?
Non-idiot: That's some Walmart Gucci. What were they, 25 bucks?