Your Web Turf is the web real estate about a specific company, person, topic or theme, which encompasses the following types of intellectual property:
Websites, Blogs, Social Media Profiles, Tweets, Videos, Live Streams, Photos, Articles, Columns, Internet Radio, Webcasts, Podcasts, PDFs
Phrase coined by dotJenna @ TheMarketingShop.com.
Hyperlocal content helps build the foundation of your "Web Turf."