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A principle which dictates that in any given group of people, the most attractive person will be regarded as extremely hot, irregardless of that person's actual attractiveness.
The effect is most often seen with groups of "less than" to "not-at-all" attractive people.
"Damn, Lucy is looking fine!"
"No way, man, look around -- Xander Effect."
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When, in a desperate bid for the slightest shred of attention, one attempts to emulate Ben Shapiro in every way, while appropriately remaining as ignorant as possible. Common signs include sharing PragerU and Turning Point USA videos, as well as complaining about cancel culture or political correctness. The subject may also exhibit extreme disdain to LGBTQ+ people for existing, or coat themselves in Trump merchandise as a defensive mechanism to sidestep the societal requirement to develop a personality. The term applies doubly so when one is gay until the second that Donald J. Trump is sworn into office. Derived from the name of conservative thinker/writer and professional dipshit Xander Mosley.
Wait, so you're saying Jacob was gay until Trump took office and now he said he was straight on Louder with Crowder? Sounds like that guy's got a serious case of the Xander Mosley Effect.