Yee-haw signalling

The lifestyle of looking rugged like a cowboy, but is actually a suburban/well-to-do person

A form of cultural appropriation, with the culture being appropriated being that of the American southerner in both aesthetics and economics. Offenders tend to be suburban or urban middle and upper class professionals engaging in what they believe to be typical dress and attitude seen in individuals (particularly white and rural) who are working class

You see that image with Dave Crenshaw and Ben Shapiro in cowboy hats? Total yee-haw signalling