Zero Marketing

When food and drink companies leverage on the health consciousness of its customers to claim that their products are free of additives, colorings, and seasonings; or have zero sugar, zero animal fat, and zero monosodium glutamate (MSG), which could cause cancer-prone diseases.

Zero marketing has permeated many businesses and industries: from banks and financial institutions offering zero interest rates or zero downpayment to food manufacturers offering zero cancerous or life-shortening products.

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