A type of inflation in a social group whereby more and more shallow, empty, and easy awards keep getting made and given out to members, and thus members of the group need to show a huge number of these awards to be considered average.
There is so much accolade inflation these days it's hard to tell apart those who are average from those who have accomplished something noteworthy.
The CVs of HS students applying to college these days has a 7 page section on 'awards and recognitions' due to the constant accolade inflation.
My 5 year old came home from school with 5 daily stars for her behavior over the past 3 days, in a case of flagrant kindergarten accolade inflation.