--When things go bad during an event you are attending or when you are simply out on the town and an insignificant to major mishap makes the night annoying or a major inconvenience.
The phrase came about from a comedian I heard on Bob and Tom radio saying "aw Craig, that's not good for da show". One night while out drinking somebody spilled a drink and I replied with "that's not good for da show" out of no where. Amazed with my slight ingenuity and alcohol induced state, a few more times of the phrase and it stuck with my friends as well. To this day we still use it in our inner circle.
Aw man, here comes my ex....that's bad for the show..
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