A variant on 'bragadoccio', bragging and showing off -- here referred to the attempt to foist a conceited vision of yourself on chat sites, blogs, etc.
'He's quite reasonable to talk to -- but on the web, it's all blogadoccio...'
'She's a damaged person -- so she tries to compensate on the internet with blogadoccio about her tit size, conquests, etc...'
'I've stopped hitting personal websites -- it's all blogadoccio...'
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