BPAL

An acronym for 'The Black Phoenix Alchemy Lab', coined by it's buyers and fans.

The Black Phoenix Alchemy Lab is a mostly on-line based shop that sells hand made perfume oils blends that run the aesthetic gamut of magickal, pagan and mythological blends, Renaissance, Medieval and Victorian formulas, and horror / Gothic-themed scents.

"What is that perfume you're wearing?"
"It's BPAL's "Snake Oil"."

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BPAL

Because people are lazy

Person 1: Why is there an abbreviation for every phrase out there lol
Person 2: BPAL