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Someone who is risk to a brand by doing risky actions in the eyes of the public.
"Ranboo is such a Brand Risk!" "The Company is letting you go on the basis of you being a Brand Risk."
Engaging in harmful or unacceptable behavior that may potentially harm a company's reputation and financial performance as a result of negative opinion.
That streamer Sodapoppin be wildin out during sponsored streams, he's such a brand risk!