brandstanding

Unlike grandstanding, brandstanding is when you take a stand for your brand in a way that is YOU, with your style, accomplished in a way that is both articulate and promotional without being over-the-top.

Kevin used to sound like he was an arrogant guy trying to push his product but now, because he shows us what the product is about and how it helps us, it is definitely elevated to brandstanding for all the right reasons.

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brandstanding

my new word to describe political grandstanding for the sake of one's current party or individual POV branding.

The latest IQ2 debate concerning the core curriculum was nothing but two sides brandstanding for their political futures.

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