can be used as an alternative to safe to signify approval or acknowledgement or to refer to something as cool
Originates from the child seat manufacturers who have kept kids 'safe' for years
"Oi wayne, fancy goin' an' nickin' some burberry?" "Yeah britax"
Trev's argos jewellery is well britax
"Hows it goin' Imran" "Yeah, britax"
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