bums in seats

(also "butts in seats" and "butts in the seats"): spectators who have been drawn into a theatre or other entertainment by a low-brow, mass-appeal production. A reference to the economic demand on entertainment business producers to attract paid attendance.

"We need a show that will put bums in seats."

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Bums on Seats

In Britain it is another word for an audience

Perform on a stage with the bums on seats staring at you.