Discrimination against an individual based on their race, gender, sexual preference, religion, or other such identifier because of a correlation between that identifier and wealth or other privilege. For example, charging Catholic people a higher entry fee to a club because Catholic people statistically have more wealth than members of other religions.
By awarding financial aid to only women and people of color and citing statistical pay gaps as their justification for doing so, the company was guilty of correlative discrimination against white male individuals with the same level of need.