Cover Fire

Pissing really loudly in a public restroom so the guy in the stall can rip a nasty crap without embarrassment.

Dude 1: Bro, thanks for laying down that cover fire, I had tacos for lunch.

Dude 2: No prob buddy! I just drank a big gulp, so that worked out great!

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Cover Fire

Providing the network with enough premium ads to mask any losses from lower CPM to keep the overall placement above a given margin.

Capital One is providing cover fire for National City on the Yahoo placement.

covering fire

Covering fire: The act of farting loudly in a social situation so as to distract attention from a friend who has way worse gas than you.

"Steve man, those beef and bean burritos really worked me over. Thanks for providing covering fire for me at the party last night."