An overpriced, massive, and gaudy pickup truck that is most often never used for any actual work by it's owner.
Dave: "Yeah, I just recently bought this Ford F-450 Platinum Mega-Hyper Deluxe Freedom Cheeseburger Edition for only $79,999.99 and got a 15-inch lift kit with some sick rims."
Jim: "That's a very nice cowboy costume Dave."