Listening to your customer's issue with empathy and then with knowledge, assisting your customer to a satisfactory resolution for her/him and the company you represent in a postive and friendly fashion.
Customer care is a concept of how to treat a customer no matter what the issue. Treat the person as you yourself would like to be treated.
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Meeting the expectations of the customers and giving them more than what they expected.
Example:
BUY 1 GET 1 FREE....so on..
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A completely useless specimen, incapable of making any sensible decision. Bordering on retarded.
A real waste of oxygen and totally incompetent at life in general.
Universally hated by all
Employee: Why are we doing this exactly?
Customer Care Manager: blah, blah, erm, blah
Employee: ok, then I'll just do it and watch you fail!