Daily Damage

The damage to hair that occurs from harsh shampoos, blow drying, hot irons (such as curling irons and flat irons), friction (such as rough toweling, brushing, combing, pony tail holders, barrettes, etc.), styling products that contain chemicals which cause damage (such as alcohol), environmental factors (such as sun, wind, water and pollution). Daily Damage can cause hair to become dull, dry, frizzy, brittle and prone to breakage.

Sharon's dry, dull and brittle hair is due to the daily damage from the hot flat iron she uses every morning before work.