difficult to reach

Warm feeling but patronising euphemism often used by care givers, but also over-reaching government or voluntary agencies to describe a target group or audience who have not engaged with the intervention concerned. Almost always the target group are characterised as passive, ‘vulnerable’, or of possessing some other negative/weak quality, but in reality may be have full capacity and instead have no interest or benefit, or even hold strong objections to the intervention concerned

Hospital manager: The medical staff are proving difficult to reach in terms of my new and novel 1 monthly, all day infection and control mandatory training programme. What do you think Brad?
Second hospital manager: yea - I think we need to doc the pay and then sack anyone who does not realise the benefit of your life saving, new and wonderful programme Hank!