To lose face, followers, friends, power, and views across multiple social media platforms. This can be due to some dumb behavior or the evil acts of others trying to ruin their life.
Carrie: What's up with Stacey? It looks like she has lost so many followers since last weekend. No one likes any pictures of her new kitten. It is so cute!!
Jessica: No, I am done with her! I gave her the digital downgrade! Kimmie snapped that she reshaped herself thin in those bikini pix and that it had nothing to do with having her wisdom teeth out like she said.
Carrie: I guess I will too. I hate phonies!