dork-com boom

A movement started around 2015 when lots of companies herded towards "becoming a tech company", driven primarily by the fear of loosing out.

Dork-com companies are those who lost sight of their core business and shed their best people to embrace a new "digital business" that never took off.

These companies will subsequently be seen in the same light as Y2K, the Kool Kardashain Kard and selfie sticks.

Good new, our largest competitor joined the dork-com boom!