the week at the end of the month when you use all of the unused data on your cell plan to download everything in existance, usualy followed by a delete weekend.
guy 1: dude why do you have so many shitty apps on your phone
guy 2: its download week and i still had like two gigs of data, i spent the subway ride downloading everything that looked mildly interesting
guy 1: oh, well your in for one hell of a delete weekend then