Falsifying one's religious beliefs in order to impress or relate to a member of the opposite sex with the hope of a sexual encounter being the end state.
"Aw man, I'm running late for church." - Dan
"You don't even go to church." - Dave
"Yeah, but there's this hot chick that I know will be there."- Dan
"Oh, I see, you're just keeping the faikth!" - Dave