Kanye's publicist knows people hate egotistical jerks. Kanye is okay with it because he's fame hungry. It's the whole reason he has to boost his own ego to the extreme. His fame hunger has him fighting his way through life.
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Anyone who signs a bearding contract to gain fame and/or money.
See also beard: a cover , a fake girlfriend/boyfriend to disguise a homosexual person as heterosexual.
See also: Extra af
That girl is a fame hungry bitch, she'd sell her soul for a tabloid cover with him.