Term used to describe the atmosphere of a Direct Message.
When conversation gets heated (eg. nudes implied) or a lot of flirting is taking place, it can be said that man has fire in the DMs.
"Bruv, how's it goin wiv Shaniece?"
"She be askin for nudes man; I got fire in the DMs"
"Oooooohhhhhhhhh BOI"