gay vague

A type of advertising that features people, content or situations that might contain LGBTQ individuals or references to LGBTQ life in a manner that is unapparent or vague. This method can be used by companies to either show acceptance of LGBTQ individuals as normal or by companies who wish to imply an acceptance of LGBTQ individuals with a plausible deniability of any such implication.

Abercrombie & Fitch advertisements feature situations that are examples of gay vague advertising

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gay vague

a man who exibits both gay and straight qualities, confusing an observer to the sexual orientation of the observer.

Woman 1: Look at the hottie!
Woman 2: Girl, he's gay!
Woman 1: No way, he's totally straight, isn't he?
Woman 2: He's just all sorts of gay vague.

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