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When one of two identical objects is superior because of its owner, without any rational reasoning.
Jeremy's truck is slower than Larry's truck, however they are the same make and model, this is due to the gibson effect.
The uncontrollable physical pull towards a member of a band regardless of their every day appearance.
Could you feel the gibson effect at that gig last night, the band were hot!
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When a celebrity loses their prior popularity due to an unpopular expression of an opinion,
Person 1: Man, my friend James used to be so popular, but after he called that guy a faggot, everyone started shit-talking him.
Person 2: Yeah, classic case of the Mel Gibson effect.