1. Going from one end of the spectrum to the other because you are going to die.
2. Leaving what you're known for to get even more money for a new trendy style.
3. Going goth, cause they read a book.
4. Selling out.
1a: Finding God because you are almost dead.
2a: Writing about Christ because it's the new fad.
3a: Ahhh, they read interview with a vampire now they are going Anne Rice on us.
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