This is celebrated throughout the entire month of September. In this month all the girls and women out there can appreciate how hot guys are as much as they want, and no one will care except for themselves. A great month to stare at your crush all day.
Person 1: Uh... why are you staring at Nick?
Person 2: Didn't you know? It's guy hotness appreciation month! I can ogle him all I want all month.
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