hoe-lateral damage

When a man is having success in picking up a good looking girl at a social event and he rolls the dice to talk to a slightly better looking girl, in effect, his actions completely ruin his chances with the former.

Guy #1 - "Did you get her phone number?"
Guy #2 - "Naw man, I started talking to another girl in front of her and she got pissed off."
Guy #1 - "Hard break. That's some hoe-lateral damage."