The study of human interaction with technology/machines. Synonym to ergonomics.
The guy who designed my fucked up office chair really could have used a course in human factors engineering!
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i) the process and effects of intentionally playing on a persons attributes to achieve a goal, either directly or indirectly.
I didnt want Amy going out with Mark, but i knew she was planning to go out with him on friday, so i relied on Jenny's gossip mouth by telling her best friend Cathy that Mark had VD. She told everyone else and Amy went out with me instead. Ingenious human factors engineering