i like it i love it

A meaning that was started as a simple joke from one friend to another but now every one uses it

I like it I love it don't think nothin of it

I didn't like it. I... LOVED it.

If you were watching America's Talent and heard Simon Cowell say this and you were puzzled, this is something he says sometimes to screw with the performer/performers and scare them, and he is technically telling the truth because he did not simply like the performance, he LOVED it.

Simon Cowell: I didn't like it. I... LOVED it.