When someone posts something within social media to 'mark' their partner/territory, either directly or in response to a reference to or by said partner.
1. Jane (checking in via Facebook): Having a wonderful dinner with my man, Dick.
Jane is giving Dick an Internet Hickey through this action
2. In a thread:
Tom: We should go to the strip club tonight!
Dick: Absolutely...I'm in!
Jane: Dick, why would you want to do that with me at home?
Jane is also giving Dick an Internet Hickey through this action
Jane is all about Internet Hickeys...