Refers to all da weight-lifting exercise dat you'll hafta perform if you habitually chow down on chips and other fattening crap.
As a total chips-'n'-donuts junkie, Homer Simpson could conceivably be viewed as a prime "kettlebell vs. kettle-cooked" candidate, although I would seriously question whether his ponderous flabby bulk and squishy muscles could ever even begin to perform any strenuous exercise regimen!