love denial

When you push away the feeling of love no matter how strong the feeling is. Mainly because you're afraid you won't be loved back.
Negative past experiences with love can also make you enter love denial; you are scared those past experiences will repeat.

Person 1: Why don't you make a move? Maybe it will work out. You never know if you don't try.
Person 2: No, I don't love her. Please. Shut up.
Person 1: Whatever man... you're just in love denial. Stop pushing away your feelings, it's not healthy.