marketing plan

A plan which contains the strategy in which the business expects to achieve their goals. It is usually a subsidiary of the business plan.

Person 1: Dude, how's that marketing plan coming along?

Person 2: Nearly finished it. When it's done, my business is going to run as smooth a train.

Person 1: (Muttering) Yeah, like a train wreck.

Person 2: Did you say something?

Person 1: Nope

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